If you are going to be advertising anywhere for anything, you’ll want to start (and almost end) with Facebook Ads. I could start this blog piece with that first sentence and just leave it there, but you already want to know why, right? So let’s get to the ‘deets’.

Let’s go back to 2004 when Facebook was a baby…a mere 1,000,0000 users at the end of the year. Fast forward to 2021…very close to a whopping 3,000,000,000 monthly active users. Yep – that’s 3 Billion. And almost 2 Billion daily active users. Obviously, it’s a top advertising channel. One could easily argue the top advertising channel.

Check out the advertising potential of the top social channels…look who’s number 1:

Revenue growth

• Facebook revenue for the quarter ending September 30, 2020 was $21.470B, a 21.63% increase year-over-year.
• Facebook revenue for the twelve months ending September 30, 2020 was $78.976B, a 18.71% increase year-over-year.
• Facebook annual revenue for 2019 was $70.697B, a 26.61% increase from 2018.
• Facebook annual revenue for 2018 was $55.838B, a 37.35% increase from 2017.
• Facebook annual revenue for 2017 was $40.653B, a 47.09% increase from 2016.

Statistics

• Facebook’s total ad revenue is expected to reach $39.4 billion by 2021
• 74% of U.S. adults visit Facebook every day
• 96% of Facebook users access the app on mobile
• Users are 1.5 times more likely to watch a video on their phone

Where are people spending their advertising dollars? On Facebook ads. Why? Because they work, they are easy to set up, and they yield excellent results. But to be successful, one must master the fine art of Facebook Ads. They are extremely useful for small businesses, as well as large corporations.

You can choose to promote published or scheduled posts, select your ad accounts, starting/ending dates, total budget, audiences, etc. You can also add the Facebook tracking pixel to your website. The Facebook pixel is simply a piece of code you add to your website that lets you measure, optimize and build audiences for your ad campaigns. Using the pixel, you can measure advertising effectiveness by understanding how people interact with your website.

Why wait to advertise on Facebook? Give your company the head start it deserves today!