We could tell you using social media in today’s business is a MUST. But that’s almost old news.

It’s no secret that companies using social media have a leg up on the competition. Why? It’s because it serves as a beacon for your company – it’s there to guide visitors to your important news, and tell them how to reach you anytime.

Social Media – more than that!

But social media is much more than that – it’s an opportunity to build brand awareness, interact with your customers, manage your reputation, increase sales, increase inbound traffic, improve search engine optimization, increase conversion rates…need we say more?

So, by adding social to your digital marketing, you generate more business and connect with your customers efficiently, thereby servicing them on a higher level. In this way, your digital marketing becomes a cinch.

But since businesses have been joining the medias, it’s really ramping up – and doesn’t seem to be slowing down! More and more businesses are joining the social opportunity and using the platforms regularly. People are engaging with their favorite brands and connecting with them on new levels.

By now, it should go without saying that you need to be (at least) on the Big 3: Facebook, LinkedIn and Twitter. You don’t want to be “that business” having no social presence.

Statistics

Interesting statistics:

• 73% of online marketers agree that implementing social media marketing strategies for their business has been very effective
• 2 million business today use Facebook advertising to promote products and services
• 96% of Facebook users access it on mobile devices (Statista)
• 93% of social media advertisers use Facebook ads on a regular basis (Social Media Examiner)
• 83% of the people who sent a Tweet to a company and received a response, felt better about the company and were more likely to do business with them (Twitter)
• 80% of social  B2B leads come from LinkedIn (LinkedIn)
• Over 46% of all social traffic to company websites comes from LinkedIn. (LinkedIn)

You can use social media to learn more about your customers, acquire new ones and entice them to communicate more with your brand. Your audiences become better educated, more engaged, and will become frequent flyers as you become a trusted source of information! And don’t forget engagement and measurement. You can assess how effective your social content is and even select trending topics, keep track of the number of posts, comments and likes – and even measure your audience’s feelings and emotions an they interact with your content.

Social media truly is the place to tell the world all about your business. Like your website, this is where people go to learn all about you.